The London Company of Virginia, LLC was founded in 1994 by Stephen M. Goddard, CFA, who serves as Founder, Chairman, Chief Investment Officer, and Co-Lead Portfolio Manager with over 35 years of experience in investment and finance. Goddard holds a B.A. in Economics from the Virginia Military Institute and an MBA with a finance concentration from the University of Richmond, and serves on various foundation boards including VMI Foundation and MCV Foundation. J. Brian Campbell, CFA serves as Principal and Co-Lead Portfolio Manager with over 25 years of industry experience, joining The London Company in August 2010 after previous roles at INVESCO-National Asset Management and Hilliard Lyons Capital Management. Campbell holds a B.B.A. in Finance with honors from the University of Kentucky and an MBA from Indiana University's Kelley School of Business. The firm manages $16.0 billion in total discretionary assets under management as of December 31, 2024, and has been recognized as one of Pensions & Investments' Best Places to Work in Money Management for four consecutive years through 2025. The SMID Cap strategy was incepted on March 31, 2009, and targets 25-35 high-quality, value-oriented small to mid-cap equities benchmarked against the Russell 2500 Index.

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The London Company's investment philosophy is built upon three foundational principles: Committed to Downside Protection as the foundation of their approach to mitigate downside risk with the goal of long-term outperformance and lower volatility. Focused on Facts to Reduce Speculation, forming investment thesis based on what is true today using their Balance Sheet Optimization approach to valuation rather than trying to predict the future. Long-Term Oriented Investors who invest in a select number of high-quality companies through the lens of a business owner, as if buying the entire company to hold indefinitely. Their proprietary Balance Sheet Optimization (BSO) approach assesses the strength and flexibility of the balance sheet to create a more concrete margin of safety. The firm focuses on companies with sustainably high and improving returns on capital and strong balance sheets that offer financial flexibility. Their investment process incorporates valuation discipline using BSO to estimate intrinsic value conservatively while avoiding overpriced stocks. The approach results in high active share with 25-35 holdings, long-term orientation with low turnover around 20%, and 4-5 year average holding periods.

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