Brian Yacktman serves as President, Chief Investment Officer, and founder of YCG, LLC, bringing experience from Yacktman Asset Management and educational background from Brigham Young University. Will Kruger functions as CEO and Chief Investment Strategist with prior Merrill Lynch experience and accounting degrees from BYU. Elliott Savage serves as Portfolio Manager with senior analyst experience at Highside Capital Management and investment banking background at Salomon Smith Barney. The leadership team demonstrates strong alignment with investors through personal investments exceeding $1 million each in the YCG Enhanced Fund. YCG has grown assets from $1 million to over $1.5 billion while achieving market-beating performance. The firm prides itself on being invested alongside shareholders and maintains an employee-owned structure.

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YCG focuses on investing in 'Global Champions' with enduring pricing power and long-term volume growth opportunities that are capital lite. The firm seeks to achieve this by identifying businesses with rare enduring pricing power, as competition and innovation typically drive down real pricing. YCG emphasizes network effects that allow businesses to maintain and even grow pricing power by exponentially increasing value with each new user. The key to successful investing is to compound capital at high rates of return for long periods of time through conservatively capitalized businesses with owner-minded management teams to avoid blow-up risk. YCG aims to construct portfolios that can maintain and grow purchasing power through many different future scenarios, emphasizing diversity of cash flows for portfolio robustness.

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