Bailard, Inc. is an independent, values-driven asset and wealth management firm founded in 1969 by three Stanford Graduate School of Business alumni and based in Foster City and San Francisco, California. The firm operates under six core values: accountability, compassion, courage, excellence, fairness, and independence. Bailard is majority employee-owned, women-led, and serves individuals, families, and institutions through comprehensive wealth management and long-term asset management across equities, fixed income, private real estate, and sustainable investing. As of September 2025, Bailard employs 85 people, with 54% being women and minorities, maintains 80% employee ownership, and has a 14-year average professional tenure among professionals with 47% of VPs and above being women.

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The Bailard International Equity Strategy provides broad developed and emerging market exposure, blending quantitative country evaluation and quantitative stock evaluation, together with a key layer of qualitative oversight. Country awareness underlies the whole process. The investment philosophy is centered around three uncorrelated sources of alpha: country selection, security selection, and tactical currency hedging. The strategy uses a dynamic quantitative methodology to rank 47 countries based on proprietary behavioral finance factors and assesses stocks using metrics like value, momentum, earnings revisions, and quality tailored by country-specific patterns. Conviction in a position requires the overlap of three perspectives: high country ranking, high stock ranking, and positive qualitative view. Risk is rigorously managed through tracking error constraints, with ex-ante tracking error generally constrained to 4% to 6% to limit volatility and benchmark underperformance.

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