Investor Summary
Fund Strategy
FUND PERFORMANCE AS OF 31st December 2025
| ANNUALIZED SINCE INCEPTION | QUARTERLY | YTD |
|---|---|---|
| - | - | - |
| ANNUALIZED SINCE INCEPTION | QUARTERLY | YTD |
|---|---|---|
| - | - | - |
This analysis advocates for a character-based approach to investment selection, emphasizing substance over style in corporate communications. The author highlights four UK companies - Games Workshop, JD Wetherspoon, Next, and S&U - as exemplars of quality management teams. These businesses share common traits: concise annual reports, cost-conscious operations, plain-speaking leadership, and significant insider ownership. Games Workshop demonstrates extreme cost discipline with its 104-page black-and-white annual report, the shortest among FTSE 100 constituents. JD Wetherspoon's founder Tim Martin maintains 25% ownership worth over £175 million, providing strong alignment. Next's Lord Simon Wolfson owns £150 million in shares and offers clear strategic commentary after 24 years as CEO. Family-controlled S&U shows direct communication style and strategic acumen. The investment philosophy centers on the belief that disciplined, aligned management teams focused on operations rather than presentation will deliver superior long-term returns. Character traits like brevity, restraint, and meaningful skin in the game serve as reliable indicators of investment quality.
Investment success comes from identifying companies with disciplined management teams that demonstrate cost consciousness, plain speaking, and meaningful insider ownership rather than those focused on marketing presentation.
Character and discipline in management teams will continue to drive long-term performance, with quiet signals of cost consciousness and alignment being more valuable than marketing polish.
| Date | Letter | Tickers | Keywords | Pitches | Quick Takes |
|---|---|---|---|---|---|
| Feb 16 2026 | 2025 Q4 | GAW.L, JDW.L, NXT.L, SUS.L | management, Quality, retail, United Kingdom, value | - | Focus on companies with disciplined management teams that demonstrate cost consciousness, plain speaking, and long-term alignment through significant insider ownership. Emphasis on businesses that prioritize substance over marketing spend and maintain focused operations. |
| Nov 18 2025 | 2025 Q3 | - | AI Concentration, Ex-US Equities, small caps, US Megacaps, Valuation risk | - | The letter highlights elevated valuation risk driven by extreme concentration in US mega-cap equities, particularly those linked to AI enthusiasm. While not predicting an imminent market crash, the manager stresses that high starting valuations materially increase the risk of poor long-term returns. Capital is therefore allocated away from overheated segments toward small caps and ex-US markets where valuation support is stronger. |
| QUARTER | THEMES | TAGS |
|---|---|---|
| 2025 Q4 |
QualityThe company emphasizes investing in businesses with excellent economics, durable competitive advantages, and high-integrity management. This quality focus is evident in concentrated equity holdings and operating business acquisitions. |
Durable Advantages Management Quality Economic Moats Competitive Position |
| 2025 Q3 |
ValuationAI-related companies continue to command premium valuations while other sectors remain reasonably priced. This valuation divide continues to guide investment activity, with the fund remaining wary of companies trading at exceedingly high valuations that imply exceptional multi-year earnings growth. |
Premium Divide Discipline Stretched Reasonable |
| Date | Pitch Type | Author | Ticker | Company | Industry | Sub Industry | Bull / Bear | Exchange | Keywords | Action |
|---|---|---|---|---|---|---|---|---|---|---|
| No Elevator Pitches found | ||||||||||
| TICKER | COMMENTARY |
|---|---|
| GAW.L | Games Workshop was identified as one of the largest contributors in 2025 and also contributed meaningfully in 2024, a reminder that patience pays when a business is delivering. |
| JDW.L | JD Wetherspoon has another short report at 86 pages in 2025, and again no photographs, but it does run to colour printing. Founder Tim Martin has been chairman since 1983, and with over 25% of the equity (valued at over £175 million), provides me with the reassurance of the owner's eye and serious skin in the game. I like the long-term mindset, which is evidenced by setting out at the very front, the record of the business since 1979, not just serving up the standard five-year record that most companies trot out. I also like the fact that the staff share plan owns 9.3% of the company, and the impressive annual statistics are supplied on the average service period of pub managers and kitchen managers: clearly staff retention and incentivisation is high on the agenda at Wetherspoons. |
| NXT.L | We initiated two new positions during the year—Greggs and AJ Bell, whilst reducing our exposure to NEXT and Compass Group; and selling out of AutoZone entirely during September. |
| SUS.L | S&U is my fourth and probably least well-known exemplar. A family-run financial services business running since 1938, the Coombs family controls c.41% of the company (worth over £100 million today) with several family members on the board. It has made some good strategic calls along the way, selling a doorstep lending business in 2015 for £82.5 million to Non-Standard Finance PLC (itself dissolved in 2024) and started Aspen bridging finance in 2017, which now generates profits before tax of £7.2 million (2025). Its 2025 annual report is only 96 pages long. I like the refreshingly direct commentary of the board, which does not mince its words on financial regulation: ..a tsunami of often inconsistent directives, CEO advice, thematic reviews, and a new Consumer Duty, set against a geriatric Consumer Credit Act has threatened to undermine the UK specialist lending industry – S&U Annual Report & Accounts 2025. S&U is equally clear on the undervaluation of its shares, providing comparative valuation measures for US peers and somewhat unsubtly titling its annual report for the year ending 31 January 2025, Ready for the Rebound. |
| Ticker | Put/Call | Amount Bought | Shares Bought | % Change | Weight % |
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| Ticker | Put/Call | Amount Sold | Shares Sold | % Change | Weight % | Status |
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| Industry | Prev Quarter % | Current Quarter % | Change |
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| No industry data available | |||