Founded in 2018 by three experienced investment professionals - Javier Ruiz (CIF), Alejandro Martín, and Miguel Rodríguez - Horos Asset Management has demonstrated exceptional growth managing €340 million across 14,000+ investors as of November 2025. The founding partners maintain strong alignment with investors by owning approximately 11% of managed assets and holding 60% ownership of the management company. The management team's track record spans over 13 years with cumulative returns of 390% for the international strategy and 318% for the Iberian strategy. The team includes CEO José María Concejo and team member Beatriz Martín, all working together to implement their disciplined value investing approach. The founders serve as significant investors in their own products, ensuring strong alignment with external investors.

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Horos follows a disciplined value investing philosophy built on five core principles: understanding the business, reducing risk, identifying unique companies, analyzing management quality, and maintaining a margin of safety. The firm emphasizes investing with common sense and focuses on purchasing stocks that are undervalued relative to their intrinsic worth. They target companies with strong fundamental characteristics including low debt levels, unique competitive advantages, and competent management teams. Horos recommends a minimum holding period of five years, reflecting their long-term investment orientation. The firm actively avoids quasi-bubble dynamics in markets, instead focusing exposure on geographies and sectors offering high margins of safety.

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