Investor Summary
Fund Strategy
FUND PERFORMANCE AS OF 31st December 2025
| ANNUALIZED SINCE INCEPTION | QUARTERLY | YTD |
|---|---|---|
| - | 4.9% | 45.4% |
| 2025 |
|---|
| 45.4% |
| ANNUALIZED SINCE INCEPTION | QUARTERLY | YTD |
|---|---|---|
| - | 4.9% | 45.4% |
| 2025 |
|---|
| 45.4% |
Immersion Investment Partners is capitalizing on AI-driven market dislocations that have created mispricing opportunities in small-cap technology and consumer stocks. The fund maintains a concentrated approach with 86% of assets in five core holdings: Bel Fuse, Celsius Holdings, Dutch Bros, Mama's Creations, and Red Violet. The managers argue that massive AI infrastructure spending with questionable near-term ROI has led the market to broadly punish technology companies, creating opportunities in quality businesses with strong fundamentals. Dutch Bros represents their largest new position, offering exceptional unit economics and growth potential in the restaurant space. Par Technology, despite declining 50% in 2025, remains attractive given its mission-critical software platform and improving fundamentals. Mama's Creations delivered exceptional results with 50% sales growth and new national distribution wins. The portfolio strategy focuses on identifying companies with differentiated competitive positions trading at attractive valuations due to temporary market sentiment rather than fundamental deterioration. The managers emphasize patience and conviction as key drivers of long-term outperformance.
AI infrastructure spending has created broad-based mispricing in technology stocks, particularly punishing small-cap companies without direct AI disruption risk, creating asymmetric investment opportunities for disciplined capital allocators willing to invest in quality businesses trading at attractive valuations.
The managers express optimism about capitalizing on AI-driven mispricing in small-cap technology stocks. They believe patience and conviction will be rewarded as the market eventually reprices quality companies trading at attractive valuations. The tone suggests confidence in their concentrated approach and ability to identify undervalued opportunities created by broad market sentiment.
| Date | Letter | Tickers | Keywords | Pitches | Quick Takes |
|---|---|---|---|---|---|
| Jan 30 2026 | 2025 Q4 | BELFB, BROS, CAVA, CELH, CMG, DPZ, MAMA, PAR, RDVT, SBUX, TGT, WING | AI, Food, growth, Restaurants, small caps, tech, Valuations |
PAR MAMA BROS |
The letter argues that the unwind of AI-driven mega-cap excess has created significant valuation dislocations in high-quality small-cap companies unfairly punished by broad tech multiple… |
| Oct 20 2025 | 2025 Q3 | CELH, MAMA | Consumer Brands, EBITDA, M&A, Small Cap Equities, Software Analytics |
CELH MAMA CELH MAMA |
Smallcaps: A concentrated, six-name portfolio seeks misunderstood, underfollowed businesses where structural flows create mispricing. Catalysts: Distribution realignments and accretive bolt-ons (e.g., Celsius/Pepsi, Mamas acquisition) aim… |
| Aug 19 2025 | 2025 Q2 | MAMA | fundamentals, mispricing, permanent capital loss, small caps, volatility | MAMA | The letter challenges conventional definitions of risk, arguing that volatility is often mispriced as danger while true risk lies in permanent capital impairment. Management highlights… |
| May 15 2024 | 2024 Q1 | - | - | - | - |
| Feb 2 2024 | 2023 Q4 | EDR SM, GFF, PBPB | - | - | - |
| Nov 22 2023 | 2023 Q3 | BELF, CELH, GFF | - | - | - |
| Jan 7 2023 | 2023 Q2 | BFIT NA, FC, IDT, MPAA, PBPB | - | - | - |
| QUARTER | THEMES | TAGS |
|---|---|---|
| 2025 Q3 |
Catalysts |
|
ConcentrationFive companies now represent roughly 30% of the S&P 500's market cap. The top 10 exceed 40%—the highest concentration in 50 years. Nearly $340 billion flowed into U.S. deals, yet it was packed into the fewest deals of the decade, with nearly half the capital concentrated in a few dozen deals over $500 million. |
Market Capital Risk Deals Venture | |
SmallCaps |
||
| 2025 Q2 |
VolatilityManager emphasizes volatility as a structural feature of markets, noting that rare events occur far more frequently than expected. April's volatility event validated their convexity approach, with systematic monetization during stress periods. December saw compressed volatility with VIX hitting year lows, creating buying opportunities despite short-term costs. |
VIX Implied Volatility Realized Volatility Convexity Options |
| Date | Pitch Type | Author | Ticker | Company | Industry | Sub Industry | Bull / Bear | Exchange | Keywords | Action |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 20, 2025 | Fund Letters | David Polansky | CELH | Celsius Holdings Inc. | Consumer Staples | Beverages | Bull | NASDAQ | Beverages, Distribution, EBITDA, Energy drinks, growth, Margins, market share, Partnership, PepsiCo, Re-rating | Login |
| Oct 20, 2025 | Fund Letters | David Polansky | MAMA | Mama’s Creations Inc. | Consumer Staples | Packaged Foods | Bull | NASDAQ | acquisition, Deli, EBITDA, Food, growth, Integration, M&A, Prepared foods, scale, valuation | Login |
| Oct 20, 2025 | Fund Letters | David Polansky | CELH | Celsius Holdings Inc. | Consumer Staples | Beverages | Bull | NASDAQ | Beverages, Distribution, EBITDA, Energy drinks, growth, Margins, market share, Partnership, PepsiCo, Re-rating | Login |
| Oct 20, 2025 | Fund Letters | David Polansky | MAMA | Mama’s Creations Inc. | Consumer Staples | Packaged Foods | Bull | NASDAQ | acquisition, Deli, EBITDA, Food, growth, Integration, M&A, Prepared foods, scale, valuation | Login |
| Aug 19, 2025 | Fund Letters | David Polansky | MAMA | Mama's Creations, Inc. | Consumer Staples | Packaged Foods & Meats | Bull | NASDAQ | Acquisitions, Deli, EBITDA, grocery, management, Margins, Prepared, Scalability, valuation | Login |
| Jan 30, 2026 | Fund Letters | David Polansky | PAR | Par Technology Corp. | Information Technology | Application Software | Bull | New York Stock Exchange | ARR, mispricing, operating leverage, Point of Sale, restaurant software | Login |
| Jan 30, 2026 | Fund Letters | David Polansky | MAMA | Mama’s Creations Inc. | Consumer Staples | Packaged Foods | Bull | NASDAQ | Distribution, Free Cash Flow, Margins, Prepared foods, retail expansion | Login |
| Jan 30, 2026 | Fund Letters | David Polansky | BROS | Dutch Bros Inc. | Consumer Discretionary | Restaurants | Bull | New York Stock Exchange | cash flow, Culture, expansion, Restaurants, Unit economics | Login |
| TICKER | COMMENTARY |
|---|---|
| BELFB | We should also give recognition to Wesco International (NYSE:WCC), Bel Fuse Inc (Nasdaq:BELFB), and Ishihara Sangyo Kaisha (Tokyo:4028) which all had great 2025 returns even though they were smaller positions in Blue Tower's portfolio. |
| BROS | BROS continued to execute its growth strategy against a softening backdrop in the restaurant industry. |
| CELH | Top 3 detractors to absolute performance: UTI, ELF, CELH |
| CMG | The top-five detractors from returns were Fiserv, Chipotle, Constellation Software, Roper, and Floor & Décor. In the quarter, we exited Fiserv, Chipotle, and monday.com. |
| MAMA | stocks scaling very nicely and entering the small-cap sweet spot (REAL, MAMA, CBLL, KRMD). |
| PAR | PAR is our restaurant software company, and was a meaningful detractor on our performance, as shares were down ~50% on the year. There was some normal fluctuation in the business due to customers' implementation timelines that did not go our way, but PAR's biggest problem seems to be that they are a software company in a world that believes AI and 'vibe coding' will destroy legacy software. This belief caused multiples to come down dramatically across the sector. The other mortal sin committed by PAR was choosing to think long term about their business in a market that seems to only care about 'hitting the numbers'. In brief, management elected to delay some expected revenue so that they could divert resources toward winning new business from a tier 1 operator. |
| RDVT | Red Violet (RDVT – Ugly Duckling) is one of our five largest holdings in alphabetical order. Companies like Red Violet and Par Technology, one of which has legally privileged and proprietary data streams and the other which creates and manages mission critical, intricate databases for transaction flows, are just a couple of the countless examples of babies being thrown out with the bathwater. |
| SBUX | We also rotated our positioning in the restaurant space by eliminating McDonald's and adding Darden Restaurants and Starbucks. |
| TGT | layoff announcements from major companies including Meta, Target |
| Ticker | Put/Call | Amount Bought | Shares Bought | % Change | Weight % |
|---|---|---|---|---|---|
| No Recent Buys Data | |||||
| Ticker | Put/Call | Amount Sold | Shares Sold | % Change | Weight % | Status |
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| No Recent Sells Data | ||||||
| Industry | Prev Quarter % | Current Quarter % | Change |
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| No industry data available | |||