Sebastian Lyon founded Troy Asset Management in 2000 with the late Lord Weinstock and has managed the Multi-Asset Strategy since inception in 2001. With more than three decades of experience in multi-asset investing, Lyon established the firm after starting his career in 1989 managing large equity portfolios and asset allocations. Charlotte Yonge was promoted to co-manager in May 2025, bringing fresh perspectives and multi-asset expertise. The management team maintains employee majority ownership (61%) and has built a highly profitable firm with strong operational margins, demonstrating alignment with investor interests through their independent structure.

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Troy Multi-Asset Strategy's primary objective is capital preservation first, then growth, employing cautious asset allocation and focusing on high-quality, sustainable business franchises. The strategy emphasizes long-term investing with a focus on absolute returns rather than relative benchmark performance. They avoid benchmark constraints and measure performance against cash returns, targeting exceptional companies that can grow at sustainably high returns with minimal operational, financial, and valuation risks while avoiding weak businesses, excessive debt, overvaluation, and poor corporate behavior risks.

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