Pitch Keyword: Zillow, Flex, Enhanced Markets, TTV bps, buyer-agent splits, ZHL, Rentals, NAR settlement, Rightmove comp, first-time buyers, governance/SBC, iBuying exit

Zillow Group, Inc. (ZG)

Pitch Summary: Zillow is the dominant U.S. online real-estate portal (>120M MAUs, ~2B monthly visits; ~80% organic), now pivoting from “lead ads” to Flex/Enhanced Markets where Zillow routes buyers to top agents free, then takes ~35–40% of the commission on close. In initial four markets (ATL/PHX/DEN/RDU), revenue as % of Total Transaction Value (TTV) roughly […]