Terry Smith, known as the 'English Warren Buffett,' founded Fundsmith LLP in 2010 and has served as CEO/Chief Investment Officer and portfolio manager since the fund's inception. Smith has achieved superior investment returns using strategies similar to Warren Buffett, focusing on long-term value creation through quality company selection. He demonstrates strong alignment with investor interests by investing over £250 million of his own money in the fund. Smith leads a experienced team including Mark Aubrey Seymour Laurence as Chief Operating Officer, Paul Richard Mainwaring as Chief Financial Officer, and Julian Robins as Managing Partner. Under Smith's leadership, Fundsmith LLP has grown to become the largest active equity mutual fund manager in the UK, managing £24 billion globally as of December 2025.

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Terry Smith's investment philosophy follows a simple three-step strategy: 'Buy good companies. Don't overpay. Do nothing.' The investment approach is guided by the principle that 'if you want to have a better performance than the crowd, you must do things differently from the crowd.' The fund seeks companies that produce high cash returns on capital and distribute part of those returns as dividends while re-investing the remainder at similar rates of return. Smith emphasizes that over the long term, it's hard for a stock to earn a much better return than the business which underlies it earns. Key investment criteria include companies with strong competitive advantages (moats), high returns on capital, future growth potential, and capable management with excellent capital allocation skills. The average company in the portfolio was founded in 1883, indicating a preference for established businesses with long track records.

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