Avenir Corporation is a Virginia-based investment advisor founded in 1980 and registered with the SEC since the late 1980s. The firm manages over $1 billion across 483 client accounts with an average account size of $2.1 million. Led by James H. Rooney who has managed portfolios since 1998 and became principal manager in May 2024, the team includes founder Charles G. Mackall Jr. and other experienced professionals. The firm employs 18 professionals and maintains headquarters in Alexandria, Virginia, serving high net worth individuals, institutions, and family offices through personalized investment management services.

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Avenir's mission is to preserve and enhance the purchasing power of capital through discount-to-intrinsic value investing. Their philosophy derives from Benjamin Graham's work as refined by Warren Buffett and Charlie Munger, based on the premise that no one can consistently predict market direction. They seek companies with lasting franchises, honest shareholder-oriented management with excellent capital allocation skills, and bargain valuations. Portfolios are concentrated and managed for total return over long periods, avoiding relative valuation concepts in favor of absolute intrinsic value assessments.

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