W. David Moon, CFA, founded Moon Capital Management in 1995 and serves as head of the firm's investment committee. He earned the CFA designation in 1995 and holds bachelor's and MBA degrees cum laude from the University of Tennessee, where he served as adjunct professor from 1995 to 2002. Moon has appeared as a regular contributor to CNBC and written for the Wall Street Journal and Barron's, while authoring a weekly commentary for Journal Media Group. He is author of the award-winning book 'Thoughts Are Things' and serves on multiple community boards including the University of Tennessee Graduate School of Medicine, Bijou Theatre, and Knoxville Zoo as lifetime honorary director.

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Moon Capital Management's investment philosophy centers on four key tenets: value, safety, research, and logic. The firm focuses on distinguishing between the price and value of investments and profiting from that difference. Value is defined as the present value of all future cash flows a business will generate, with emphasis on independent thinking and avoiding popular trends. Safety is ensured through a margin of safety inspired by Benjamin Graham's principles, emphasizing safety of principal and adequate return over speculation. The research focus involves reading actual annual reports and financial statements while communicating directly with companies. The firm prefers companies that generate high cash return on invested capital without requiring large capital reinvestment to maintain profitability.

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